Recently, news that China Unicom is working with Apple to discuss the new iPhone into the Chinese matters, and had also rumored China Mobile and Apple negotiations between the operating APP Store for who eventually broke up with different opinions. This, I believe that China Mobile iPhone negotiations with the likely end in failure, and the new interchange is not necessary and they are anxious to talk about Apple's iPhone introduction.
China Mobile to introduce the possibility of remote iPhone
I remember in 2008, China Mobile has announced that about 400,000 cracked version of iPhone, running on mobile networks in China; This is enough to reflect some of the high-end iPhone mobile phone users in China a powerful attraction. But for China Mobile to introduce iPhone, I believe that the result is certainly fail.
Since Apple launched the 3G iPhone for the WCDMA / GSM dual-mode mobile phone, Apple will not be 100% R & D TD version of iPhone. China Mobile introduces EDGE only version of iPhone, but can not introduce the 3G iPhone, iPhone will not, therefore the introduction of China Mobile's TD urgent need to address the issue of lack of handsets bring any help.
In addition, Apple iPhone, not just rely on selling for profits, but on participation and operators into selling music, software, profits, itunes, APP Store and the iPhone can not be separated; while China Mobile has been to increase investment in wireless Internet, regardless of is flying the letter, 139.com, m.music, mobile payment, mobile phone shop told us that China Mobile is not willing to be channels, the contradiction between the two is irreconcilable. Therefore, the possibility of moving into a great iPhone failed.
And China Mobile have their own plan, and has a mobile phone ODM through the injection of R & D manufacturing OMS Phone, OEM mobile phone with Lenovo in the form of the market, which is rumored to OPhone, China in this mobile phone will surely built their own of a class of business, including flying the letter, 139.com, music download stores, mobile phone shop and so on. China Mobile do not want to lose control of the wireless Internet, and profitability.
Currently the introduction of China Unicom would be wasted iPhone
Believe that the new China Unicom with Apple, Apple will continue to make revenue-sharing for the payment of subsidies for high end, and in China to promote itunes music downloads, app store sales of software related issues, which means that China Unicom to be bound by Apple, and to pay the high costs, particularly in the areas of wireless Internet will lose control.
The introduction of foreign telecom operators iPhone is aimed at grabbing customers from competitors such as O2 in the UK, whether they are in operation or Vodafone's 3G WCDMA network standard, so more intense competition between them, won the 3G iPhone if O2 the introduction of exclusive rights, then the user will inevitably lead to the Vodafone network to switch to O2, so operators willing to give up part of the revenue to Apple.
Even the introduction of the new iPhone for China Unicom can not grab more users to switch networks from China Mobile to the new China Unicom, China Unicom, after all, the network and services has been much criticized, both at the low-end users, end users will not be an iPhone, Select switch on the network.
Unicom exclusive new iPhone will certainly require huge subsidies paid to Apple in advance, but also from the iPhone users to access the part of the revenue given to Apple, Apple has successfully rely on weak China Unicom to itunes and app store to enter the Chinese market, it can be said to be asking for trouble so that the loss of China Unicom complete control over the wireless Internet and profitability.
In terms of the new China Unicom, the introduction of 3G iPhone 3G in enhancing the competitiveness of China Unicom and China Mobile will not be brought against the role, as do China Unicom WCDMA standard only. And WCDMA is not the lack of brand, quality, powerful mobile phones, Nokia, Sony Ericsson, Motorola are committed to the development of WCDMA handsets.
There may be unintentional positive outcomes results
As we all know, is lacking in the new China Unicom to upgrade network technology strength, improve coverage, improve service levels. In the GSM era, China Unicom has exposed these weaknesses is no doubt that this is China Unicom has no access to high-end users, much of China Mobile crowding, ARPU where the main reason for the lower.
Although China Unicom to get a relatively easy-to-WCDMA standard, but the performance on the Unicom ago, we have to worry about their ability to network and WCDMA network quality. Now that we can be sure China Mobile iPhone negotiations and most will end in failure, then why should not worry China Unicom to introduce iPhone?
Unicom now should do is concentrate on building WCDMA network using WCDMA mobile terminals in the great advantage of the smooth implementation of the increase in subscribers. It also should increase the development of wireless Internet applications and development, it is time 3G operators to attract customers, enhance the ARPU value of the key, the comparative lack of wireless Internet in China Unicom, and even we do not see them any layout.
Currently, most of the cracked version of 3G iPhone in China, almost all in use China Mobile's EDGE network, which some users are mostly high-end users, the writer believes the success of the built once the new Unicom WCDMA network, GSM era and no longer appear the signal is poor, service poor, and this cracked version of hundreds of thousands of 3G iPhone users will naturally be part of a larger network of people choose to switch to WCDMA. And this time again and the introduction of Apple on the issue on the iPhone, China Unicom has also been a bargaining chip with Apple, Apple may be some convergence of a number of provisions of Overlord in order to achieve the effect of unintentional positive outcomes.
The above analysis, I believe that the current iPhone is not the time for the introduction of China Unicom, peace of mind built WCDMA network, improve service quality is the top priority of new China Unicom.
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